Delivering Insights.
Driving Change.

CMA is a full service research agency providing quality insights through Shopper, Business and Consumer research allowing you to create the best strategy for your business.

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Providing Quality
Insights for 20+ Years in FMCG.

CMA provides customer insights, competitor benchmarks, and qualitative customer feedback so you can create the best strategy for your business.

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Let us speak directly to your shoppers and understand who they are and what they are coming to you for. Understanding their current behaviours and preferences will help you to understand how to ensure you meet their needs.

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Want to know what your customers think about how you perform against your competitors? We run multiple syndicated and bespoke programmes that measure business performance against competitors and track these results on KPI’s over time. NPS, Satisfaction and Sentiment are some of the areas of focus, and we can tailor to your needs to measure and report on your score and rank

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There are many ways to get to consumers and learn about what they think of a product or service you offer or are considering. We run various methodologies and will work with you to select the best one based on your needs.

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