Consumer Research

There are many ways to get to consumers and learn about what they think of a product or service you offer or are considering. We run various methodologies and will work with you to select the best one based on your needs.

Get in touch

Types of Research

Panels

Online

Focus Groups

Face to Face

Consulting

Panels

We create and moderate Communities to support Brands or Channels to have a direct line of communication to their target audience/customer. Our moderator will keep them engaged, interested and participating in activities, all the while providing you with insights to help your business.

Online

Online surveys are designed to get to your target audience and understand their behaviours, beliefs and preferences. It is a less costly way to get to the people you want to speak to. We can manage the full process from brief to delivery by working with our partners who have access to international sample databases.

Focus Groups

This is a great way to get direct and immediate qualitative feedback on products and packaging. It is also a great way to work on ideation and innovation. We facilitate face to face groups in our offices in Melbourne and can also offer online group discussions or chats.

Face to Face

In store face to face interviews are a way to ensure you get immediate feedback from a shopper on the behaviors they have just gone through in store. It is highly accurate and means we know the exact location and time of the feedback.

Research Based Consulting

We offer a range of Consulting services that are all based and supported by research. From Shopper, Category to NPD strategies, we can help you develop the strategy you need. Talk to us about what it is you would like to achieve, and we can create the best methodology to support you.